A new Brand & Web presence for iD to re-energise their former reputation as a leading hair fashion institution.

Fashioning a sharper new image for iD — a leading purveyor of hair colour & sculpture and Brisbane’s home of hair excellence.


Identity Cut & Colour had lost their brand mojo. After a new name, new brand & new website, it’s safe to say that their image & reputation has restored to it’s former glory.

It all started with the new brand. We were inspired by a timeless fashionista style design that would ensure the new logo and style would age gracefully.