• Leadership of Product & Content Design teams
• Build and lead a high-performing team of experience designers
• Product design strategy & vision
• Attracting & retaining design & product talent
• Structured career development for designers, analysts & product managers
Design Manager, Jira Platform
Atlassian
May 2021 – Present
Head of Product
Fathom
June 2020 – May 2021
• Leadership of Product Management, Design, Business Analysis & Quality Assurance teams
• Lead, manage and develop a team of product managers, designers and user researchers
• Product management, strategy & vision
• End to end product leadership
• Shepherd ideas through to implementation: Planning, discovery, development and execution
• Attracting & retaining design & product talent
• Structured career development for designers, analysts & product managers
• Managing design & development deliveries
- New Product — Financial Forecasting
Concepted, validated and managed UX & development delivery of 2 year long, multi-million dollar new product development.
- Grew & managed a cross-craft team
Advocated for, validated and built the Product Design, Product Management, Business Analysis & User Research functions from the ground up
Head of Product Design
Fathom
Sept 2018 – June 2020
• Supporting a team of 4 (Product Design, Product Analysis, User Research)
• Product management, strategy & vision
• User research & discovery
• End to end product leadership
• Attracting & retaining design talent
• Mentoring & setting up structured career development for our designers
• Managing design & development deliveries
• Championing & cultivating a culture of customer research
- Established customer research practice
Within 12 months, our product team ran 4 separate phases of user research, interviewed over 30 customers, and surveyed another 400.
- Increased product delivery cadence
Introduced monthly release cycles, focussed on delivering high customer value, resulting in 78% increase in features released in 2019
Senior Product Designer
Fathom
Sept 2017 – Sept 2018
As a Senior Product Designer at Fathom, my role is laser-focussed on the UX & interaction design of our core SaaS application. My role covers everything from prototyping & validating new product features, to setting up a long term design strategy to help a design practice grow within the business.
My role spans every stage of a project life-cycle. From the holistic high-level UX solution design all the way through to the final UI execution and managing the design & functional quality of the development delivery, then analyzing and iterating once the initial project has launched.
- End to end product design
- Creation & curation of a Fathom Design System – Allowing us to increase speed to market for new features
- Low & high fidelity prototypes with Sketch, Invision & Principle
- Implementing & championing component driven design & development practices
- Gathering and synthesising product requirements & core problems in the business domain.
- High fidelity animation & motion design
- Wireframes, user interaction flows, system maps, personas, and scenarios
- Working in collaboration with the Founders, Developers, Sales & Support
Senior UX Designer
Liquid Interactive
Feb 2017 – Sept 2017
As a UX Design Lead at Liquid Interactive, I worked as a dedicated resource onsite with the QLD Government (Department of Science & Technology) designing & leading the agile delivery of digital solutions for over 4 million Queenslanders. My role covers everything from prototyping new product features and stakeholder management, to mentoring other designers to enhance their skills.
Responsibilities:
- Design leadership of end to end product design
- Rigorous user testing & design validation
- Organising, leading & mentoring the design team in day-to-day tasks
- Cultivating a customer testing culture
- Low & high fidelity prototypes with Axure8/Balsamiq/Sketch/Principle
- High fidelity animation & motion design
- Production of wireframes, user interaction flows, system maps
- Collaborative & stakeholder workshop facilitation
Senior Interaction & UX Designer
Rex Software
July 2016 – Dec 2017
As an Interaction & UX Designer at Rex Software, my role is heavily skewed towards new software product design. I’m involved in projects at all different stages, from product design, concept validation, holistic UX solution design, user research & interviews all the way to prototyping finessed animation to delight users.
As the chief prototyping resource at Rex, I also help to breed an early validation & lean prototyping culture by educating Designers & Developers in different methods & tools in workshop settings, as well as on a day-to-day basis.
Responsibilities:
- End to end product design
- Low & high fidelity prototypes with Axure8/Balsamiq/Sketch
- High fidelity animation & motion design
- Business Analysis tasks
- Gathering and synthesising product requirements & core problems in the business domain.
- Production of wireframes, user interaction flows, system maps, personas, and scenarios
- Collaborative & stakeholder workshop facilitation
- Implementing & championing component driven design & development practices
- Collection & analysis of qualitative & quantitative research through user interviews, surveys and Fullstory data.
UI Lead & UX/UI Designer
Flight Centre
Oct 2014 – July 2016
As a UX/UI Designer at Flight Centre, my role spans every stage of a project life-cycle. From the holistic high-level UX solution design all the way through to the final UI execution and managing the design & functional quality of the development delivery, then analyzing and iterating once the initial project has launched.
As UI Lead, my role also centers around mentoring, setting UI standards & driving initiatives to improve & develop the Design team.
Responsibilities:
- Design highly usable, elegant interfaces with constant consideration of human behaviour
- Production of low & high fidelity prototypes with Axure8/InVision
- Production of wireframes, user interaction flows, system maps, personas and scenarios
- Collaborative & stakeholder workshop facilitation
- Analyzing heatmaps, A/B & MVT testing to validate & measure design decisions
- Championing UX & UI within the wider business, and passionate advocacy for users
- Implementing & championing component driven design & development practices
- Collection & analysis of user research through A/B Testing (VWO), user surveys (Usabilla), & focus groups
Drove an initiative to improve loading times on the FC website. We dramatically reduced page sizes and implemented new performance budgeting for future projects.
Led a project to implement a component library (KSS driven), bridging the gap between design/dev teams and encouraging the team to build with a ‘component’ mentality.
Selected as a top performer within Digital Experience and presented with a Global Award 2015
Previously
Senior Designer
BA Creative (May 2012 — October 2014)
Web & Graphic Designer
BA Creative (Sept 2011 – May 2012)
Founder
Red Fox Creative (May 2010 – Present)
Designer & Developer
Forget Me Not Children’s Home (Sept 2010 – Dec 2013)
Digital Media Producer & Account Manager
Phase New Media (May 2010 – Sept 2011)
Talks & Presentations
Over the past few years I’ve had the privilege of speaking about UX, design, leadership & product management at conferences & events around Australia.
InVision Design Exchange 2019
Sydney
Title: Building a Compelling Business Case for a Design System
Web Directions Summit 2018
Sydney
Title: Building a Compelling Business Case for a Design System
UI & Visual Design Brisbane – June 2018
Brisbane
Title: Building a Scalable Design System with Sketch
Ladies That UX – May 2018
Brisbane
Panel Discussion
Title: Usability Testing: The Impact of Users Feedback
Managing Design 2018
Sydney
Title: Forging a Rock Solid Design Discipline
EnterpriseUX – March 2018
Brisbane
Panel Discussion
Title: Enterprise UX trends for 2018
Managing Design 2017
Melbourne
Title: The Highs & Lows of Managing Design Systems
EnterpriseUX – March 2017
Brisbane
Title: Design Systems for Enterprise
JDPx – June 2016
Brisbane
Panel Discussion
Title: UX vs UI vs Digital Design