Crafting meaningful & delightful user experiences. digital products. interactions.

Hi, I'm Laura.

A Design Leader Product Designer UX Designer

With over 9 years experience in user experience, design & development.

I combine a keen fascination of human behaviour with well-rounded design sensibilities, business acumen & technical skills to craft products that people love to use.

Over the last 9 years, I’ve worked in & led design teams from small agencies to corporate giants, across travel, government, SaaS, health, fintech, real estate, & ecommerce. I’m a fervent problem solver with an unflinching advocacy for customer experience.

I’m also an active member of the Australian Design & UX community, regularly speaking at events & conferences about design & building products.

I specialise in and passionately advocate for:
•  Interaction Prototyping – Crafting delightful details into the core experience of products
•  Design systems & pattern libraries – Increasing speed to market by leveraging design systems
•  Measurable design – Validating design decisions with data & creating a culture of customer research
•  Crafting strong, supportive design cultures & teams

Interaction prototyping

Component driven design

Mobile First & Responsive

Agile / Lean UX methods

Latest work

Where the magic happens

Check out samples & case studies of my latest work.

You’ll see how I’ve scoped & validated new products, wrangled the UX of big data, designed bespoke interfaces for a range of devices, and how I’ve tackled different design & UX problems.

See latest work
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Design Philosophy

The core principles I approach every design challenge with.

Do the hard work to make it simple

Diving head first into the most complex problems I can find & making sense of the chaos is what really gets me up in the morning.

Small things matter

No detail is too small to deserve your attention. When you show that you care about the small details, people trust you to care about the big ones.

Only delightful surprises

Every interaction should be what the user expects it to be. Keep surprises limited to pleasant ones, rather than breaking affordances, and ignoring established patterns.

Never stop learning

There's always new interaction patterns, new design tools, new user behaviours surfacing. Stay ahead of the curve with an insatiable curiosity of human behaviour

Content is King, Context is Queen

Wherever possible, always try to design with content at front of mind, and be sure to keep context at the heart of everything you do.

Design, test, iterate. Rinse & repeat.

Validate design choices, as early & as late as possible in a project. Never stop adapting a design to fresh feedback & insights. Design is never done.

Laura is a passionate designer and a great mentor, with expert knowledge in UX and Product Design. From conducting user interviews to creating wireframes, UX design to user testing. I would highly recommend Laura to anyone looking for high standard UX execution.

Ray Kwong - UX/UI Designer

Laura was a pivotal player in every UX and design decision we made. Capable of managing stakeholders, juggling multiple priorities, conflict resolution, proudly representing (and protecting) the design team, and above all, very very passionate about building great product.

David Perkins - Client Principal, Liquid Interactive

I’ve seen her grow from an exceptional raw talent to a true champion of User Experience at a senior level. Her knack of being able to solve highly complex problems that result in stunning experiences was an unquantifiable asset to every project we attacked together.

Matt Daly - Senior UX Designer, Flight Centre

Laura demonstrates not only mastery for her core role, but also the ability and willingness to coach and mentor juniors along the way - which was why she excelled at her role as User Interface Lead for Flight Centre Travel Group.

Matt Daly - Senior UX Designer, Flight Centre

"Laura has a sought-after blend of creative, technical and interpersonal skills. She was instrumental in maintaining positive relationships and generating loyalty amongst the clients she worked with. Laura is a natural leader, always ready to share her knowledge."

Laura Hughes - Digital Media Producer, Phase New Media

"Laura is triple talented. She's able to consistently produce work which balances the needs of design, technology and business. She has a tenacious appetite for getting things done, yet somehow manages to also remain sharply focused on details."

Ian Jones - Senior Designer, BA Creative

"Having worked in web development for over 10 years I can confidently state that Laura is one of the most talented and productive front end developers I have encountered. She is able to consistently deliver results within the tight budgets and time constraints of small digital agencies.

Andrew McLagan - Senior Developer, BA Creative

"Laura is a creative genius! She is a very talented interaction designer with a natural understanding of user and customer experience. She has been always keen to learn and further her skills, constantly looking for ways to challenge herself. She always boosted the morale of those around her."

Tiffany Apatu - Head of Digital Experience, Flight Centre