I combine a keen fascination of human behaviour with well-rounded design sensibilities, business acumen & technical skills to craft products that people love to use.
Over the last 9 years, I’ve worked in & led design teams from small agencies to corporate giants, across travel, government, SaaS, health, fintech, real estate, & ecommerce. I’m a fervent problem solver with an unflinching advocacy for customer experience.
I’m also an active member of the Australian Design & UX community, regularly speaking at events & conferences about design & building products.
I specialise in and passionately advocate for:
• Interaction Prototyping – Crafting delightful details into the core experience of products
• Design systems & pattern libraries – Increasing speed to market by leveraging design systems
• Measurable design – Validating design decisions with data & creating a culture of customer research
• Crafting strong, supportive design cultures & teams
Check out samples & case studies of my latest work.
You’ll see how I’ve scoped & validated new products, wrangled the UX of big data, designed bespoke interfaces for a range of devices, and how I’ve tackled different design & UX problems.
The core principles I approach every design challenge with.
Diving head first into the most complex problems I can find & making sense of the chaos is what really gets me up in the morning.
No detail is too small to deserve your attention. When you show that you care about the small details, people trust you to care about the big ones.
Every interaction should be what the user expects it to be. Keep surprises limited to pleasant ones, rather than breaking affordances, and ignoring established patterns.
There's always new interaction patterns, new design tools, new user behaviours surfacing. Stay ahead of the curve with an insatiable curiosity of human behaviour
Wherever possible, always try to design with content at front of mind, and be sure to keep context at the heart of everything you do.
Validate design choices, as early & as late as possible in a project. Never stop adapting a design to fresh feedback & insights. Design is never done.